Healthcare · systems integration
Quoris3D
A specialist dental laboratory in Enniskillen, supplying advanced dental products across the UK, Ireland, Europe and the US.
Client overview
Quoris3D is a specialist dental laboratory based in Enniskillen, Northern Ireland, supplying advanced dental products and services to dental practices throughout the United Kingdom, Ireland, Europe and the United States.
The relationship
table59 acts as Quoris3D's digital marketing, analytics and systems integration partner, supporting the configuration, management and optimisation of the organisation's digital ecosystem.
The business challenge
Quoris3D operates a complex business model requiring ecommerce, CRM, inventory management, laboratory case management, customer communications and reporting systems to work together seamlessly. The challenge was to create a connected ecosystem that supports the entire customer journey from enquiry through to product delivery and ongoing engagement.
Solution delivered
table59 designed, configured and manages the digital infrastructure that connects marketing, ecommerce, CRM and operational systems. Shopify acts as the customer-facing platform, integrated with analytics, advertising, CRM and operational systems.
Shopify ecosystem management
Configured and managed Shopify, Google & YouTube App integration, Google Merchant Centre, Google Ads, conversion tracking, product feeds and customer journey optimisation.
Analytics & measurement
Implemented and managed Google Analytics 4, ecommerce tracking, conversion tracking, Search Console integration, audience development and management reporting.
Email marketing
Implemented and managed Mailchimp integration, audience segmentation, customer communications, automated journeys and campaign reporting.
CRM & workflow automation
Developed workflows linking Shopify and Prospect CRM. Managed lead capture processes, customer data management, workflow automation, customer lifecycle support and data synchronisation across platforms.
Business systems integration
Managed integrations between Shopify, Prospect CRM, Unleashed Inventory Management, LabTrac Case Management System, online booking systems, email marketing platforms and analytics tools, ensuring efficient information flow while maintaining data quality and reporting accuracy.
Results & impact
Created a connected digital ecosystem linking ecommerce, customer management and operational systems.
Improved visibility across customer journeys and streamlined workflows.
Reduced manual administration and provided management with accurate reporting to support data-driven decision making.